Why just price shopping for your wedding can cost you more than just money in the end….

Posted on January 21, 2016 in Akron Wedding DJ,Cleveland Wedding DJ

Read this article now, wedding-stressthen read it again 3 times after you finish. Think about what is written here and then read it for a final time. That is how much I am trying to educate Brides and Grooms, Grooms and Grooms and Brides and Brides alike on this growing problem.

In this day and age when we need a product (not a service) most of us go to the internet to sites like and look for the best price for a product, read a few reviews on it and then purchase it. We feel good because we filled a void and bought something you most likely wanted or needed. It comes a few days later and you open it up to find out that it wasn’t what you thought it was or the “great deal” wasn’t so great after-all. You then return it and buy something different, in most cases probably more expensive. You get the new one and are happy with your purchase and spending a bit more for a more popular and reputable product.. THIS IS WHERE THIS STOPS IN THE WEDDING SERVICE INDUSTRY!

Service vs. Product. 

Product is something you buy and is a tangible item.  Service for your wedding day is a ONE TIME investment.  You can’t take it back, you can’t fire it, you can’t change it on your wedding day!

For 29 years in the wedding industry, I have seen many potential clients that are spending 20,000+ on their wedding day, not give as much thought to doing research and just “getting it boobad_dj_setup-371x271ked” on price alone.. SERIOUSLY?   We all understand budgets and money doesn’t grow on trees, but understand that the best price is not necessarily the best service.  Do your research, reviews, and meet or have phone conversations with at least 2-3 different service providers.  Spend more time planning your reception and doing research and less time on social media. I see this becoming more and more of a problem where clients say they don’t have time to plan their own wedding, however are out with their friends partying it up or shopping multiple times a week.

For years I have been a part of thousands of receptions and it PAINS ME to hear these horror stories of vendors that provide very low quality of service and couples are horrified with the end results.

Don’t blow 90% of your budget on a venue you probably can’t afford:  This is the one I see many times throughout the year. They spend almost all of their money on the venue and caterer and then need to buckle down and budget on the other vendors. WHY?  If you are having your wedding reception at an incredible venue like the Cleveland Courthouse or Cleveland City Hall and have an incredible caterer in A Taste of Excellence and then you have to shop for the most cost effective DJ service who lacks the talent and experience to give you the party to maximize the experience of your guests.  They go with a photographer that lacks the knowledge on lighting in a venue like these and their pictures come out dark or un-balanced.  They stress the weeks before the wedding as some of the vendors are slow to reply and may not be offering ideas and help to calm their nerves. The Videographer wants to add on last minute expenses that you weren’t expecting to pay for, or he won’t do the wedding.. YES… THIS HAPPENS!

Examples:   In the past month alone I have booked 3 wedding receptions for our DJ entertainment because the clients booked on price alone and are having troubles communicating with their DJ’s or they are realizing that there aren’t any reviews anywhere about them. They are scared that they are going to be making an awful decision to save money.  I booked 2 photo booth clients as they went to see a set up in action at a wedding and were horrified with the booth and the help running it.

downloadBEWARE OF THE WORD PROFESSIONAL…  The word professional in definition is someone getting paid to do a service.   That means that anyone who gets paid to DJ a wedding, (even for the first time) coordinate a wedding reception, Photograph a wedding, is a professional…    Value the word Experienced professional..   Ask these potential vendors about their experience and reviews from other clients.. Why aren’t they online anywhere.  Sites like and the are extremely valuable review sites that DJ’s cannot fake reviews on.. BEWARE of the reviews that are listed on personal sites that can be made up.

DO THE RESEARCH: Don’t just shop by price!  You will feel better about your choice and in most cases it will be the best money you never saved.


The above blog post is from Jeremy Jay R rich who has 29 years in the wedding industry. He is the founder of Selective Sound Entertainment, which has been a part of over 7000 wedding receptions since 1987.  Please feel free to contact him at with any questions.



Friday vs. Saturday weddings…

Is a Saturday wedding really better than a Friday? Many would argue this fact through and through. There are an incredible amount of amazing reasons to have your wedding on a Friday vs. a Saturday. Check out these hard to believe answers below…..


Your guest’ schedules:

  • Guests’ work schedules are often flexible enough to allow them to leave early on a Friday, and who doesn’t like getting out of work early on a Friday?
  • Following the wedding, guests still have their weekends free, whereas a Saturday wedding eats up most of the day between ceremony and reception.
  • Out-of-town guests may have an added day to visit or to travel home.
  • Airfare is less expensive for out-of-town guests mid-week versus on a weekend.

           Wedding vendors have greater availability on Fridays

  • Vendors are more flexible with packages, timing & options on Fridays
  • Friday weddings often have greater negotiation power with vendors
  • Planning a rehearsal dinner? Most restaurants are much more accommodating of large group dinners on Thursdays


  • Friday receptions start later…and so can hair appointments, makeup, & pictures
  • More time to relax or get in a quick 9 on the local course (girls or guys)
  • No early morning drives to the airport!
  • Most honeymoon packages start on Sunday,  so the day after the wedding the bride and groom can sleep in, open gifts and visit with out-of-town guests


These are just a few tips on Friday weddings. Most brides that come to me with a dream wedding, but have a smaller budget, can achieve this on a Friday vs. a Saturday. All opinion based from Jay r (Jeremy Rich) Founder of Selective Sound Entertainment in Cleveland Ohio.  Selective Sound was founded in 1987.

Selective Sound Entertainment Named best of weddings 2016

Posted on December 22, 2015 in Uncategorized



Selective Sound Entertainment has been  NAMED WINNER IN THE KNOT BEST OF WEDDINGS 2016 in Cleveland Ohio.

Tenth Annual Best of Weddings Awards Honor the Top Wedding Vendors Across America


Selective Sound Entertainment is pleased to announce that have been selected as a 2016 ­­winner in The Knot Best of Weddings, an award representing the highest-rated wedding professionals as reviewed by real couples, their families and wedding guests on The Knot, the #1 wedding planning source. This is the 3rd year Selective Sound Entertainment has been selected for The Knot Best of Weddings.

In 2016, only 2% of the 250,000 local wedding professionals listed on have received this distinguished accolade. In its tenth annual year, The Knot Best of Weddings 2016 provides an annual by-couples, for-couples guide to the top wedding professionals across the country. To determine the winners, The Knot assessed almost one million reviews from real couples across the various vendor categories—venues, musicians, florists, photographers, caterers and more. These winners represent the best of the best for wedding planning professionals that a bride or groom would want to consider order to inspire, plan and pull off their own unique wedding.

“We are truly honored to receive this award as we strive for 110% satisfaction with every single client we work with” (Jay R, Vice President of Selective Sound Entertainment)

The Knot has helped inspire and plan more than 25 million weddings. With a rich history of providing quality content and inspiration to couples, The Knot is making it easier for couples to connect with just the right wedding professional to create a wedding that is unique to them. Eight out of 10 couples come to The Knot where they can be connected to any of 250,000 local wedding professionals across the country. The Knot marries great technology with trusted content–and a little love–to make planning for the most important day of a person’s life easier and more enjoyable.


For more information about The Knot Best of Weddings and a complete list of winners, please visit


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The Knot is the nation’s leading wedding marketplace, reaching nearly every couple in America through the #1 wedding website,; mobile apps; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc., the premier consumer internet and media company dedicated to helping people navigate and enjoy life’s biggest moments together—from getting married to having a baby. Follow The Knot on social media @TheKnot.

Selective Secrets – What Wedding Vendors Don’t Want You To Know – Part Two

Part Two: Atmosphere and Entertainment

We have all been to that wedding. The one where the DJ is playing some outdated, drab songs that no one wants to dance to. The décor is lack luster, the atmosphere is dull, and most importantly the dance floor is empty. There is nothing worse, coming from a DJ’s perspective, then looking out over a room and seeing that empty, cross-hatched wooden pattern with no one on it.

Ever wondered how to pack a dance floor at your wedding so you can avoid this catastrophe?

When it comes to choosing entertainment, weather a band or DJ, experience and talent isn’t something to thumb your nose at. This is what truly makes the noticeable difference, especially on the dance floor.

In our series of Selective Secrets, we will take a look at MC/DJ entertainment and how it is vital to trust someone that has the talent and experience to get your guests on the dance floor having fun.

The Reality – What average wedding guests will expect:

– some type of chicken/green beans with almonds in them, and roasted red skin potatoes for dinner

– an average bar with bottom-shelf liquors they cannot pronounce

– traditional wedding cake

– a DJ playing the same music you have heard at the last three weddings you attended

– the clock strikes 10 PM and most guests are on their way out the door

The common denominator in all these factors? Atmosphere. The way you build the evening and how it flows with the quality of entertainment will make or break your reception.

Atmosphere is something that is created and takes planning. It is the order of events, music, and the flow of the event that will change your guests attitudes about your wedding reception. You can have the cheapest food, well drinks, cheap venue with little décor or natural appeal, and still have an unforgettable reception.

Experience, talent, and creativity are the key factors that make your wedding entertainment unique. Having an experienced DJ/entertainer that knows how to read a crowd and build the atmosphere with a creative twist will guarantee the dance floor is never empty.

Now you may be asking, how do I assure I have the right person for my wedding? Fear not – we are here to help:

Step #1 – interview your entertainment in person. Check out their references and what people are saying online. Use resources like WeddingWire and The Knot to find out the kind of experience others had with them. Deciding on your entertainment based on price could be highly detrimental in the end. People will quickly remember a bad wedding reception and what made it miserable.

Step #2 – Make sure who ever is doing the announcements at your wedding has all spellings and pronunciations correct ahead of time. It is highly embarrassing for all parties when the mother of the groom has her name mispronounced. Meet with your MC/DJ personally.

Step #3 – Listen to the ideas your MC/DJ may present. Keep in mind that they get paid to party. They know what makes a party fun and what can kill the vibe instantly. They want to make your wedding as fun and memorable as possible. The more fun they are having the more fun your guests will have.

Step #4 – Don’t be afraid to push the envelope. Use your input with what you like and don’t like, but leave the rest up to the DJ/MC. This is what makes the party when the true talent reflects how great they can read the dance floor.

*Side note: Surely you could fill out a DO NOT PLAY list, however because you are meeting with your MC/DJ directly, they are going to get a better idea of what you don’t like, which in turn will eliminate a ton of music that you may not want played.  The last thing you want is some song you cannot stand. Or worse, the fight song of your rival college (it always happens that someone will request it in good fun, but be safe!)

Step #5 – Sit back and enjoy. Once you have done all the prep work you can assure your entertainment will be on pace for the whole night. When it comes to the actual wedding day you will have a million other things to worry about – don’t let this be one of those issues. Your guests will have a great time and the compliments will come rolling in.

Selective Sound is an  Cleveland Ohio based DJ entertainment company that is here to help you. These are the basics of what makes a wedding great. We strongly believe in these steps – so much that we are giving them away for free!

On top of that, we are going to give you some bonus wedding tips for building a memorable atmosphere. These are some Selective Sound tips that we have used for years. Tis the season of wedding giving:

– We open the dance floor with a slow song to pack the floor. This always gets the couples out early, guaranteed. There is a tasteful way of doing this to guilt the guests into dancing.. (Ask us how)

– We play the most incredible upbeat mix of dinner music to keep your guests tappin’ their toes and feeling fresh from the cocktail hour.

– We structure the reception so that things move along very smoothly.

– We get the dance floor filled before/while desserts are served. Why wait till guests are bored to tears.

– We put our DJ in the front of the dance floor so that we can see how the guests are reacting. This also allows for guests to put in song requests easily. No need for us to be on a stage.. we aren’t the centerpiece of the reception.

– Our extensive music library allows for playing all the classics with the most up-to-date hits. We can also mix in shorter edits of songs with the chorus so you can get to the good part of those old school songs and play almost double the amount of music that you normally would dance to at a reception.

In summary, the truth of the matter is, none of these are “real secrets”. If you hire an experienced professional, they will know how to build a memorable atmosphere and a party that your guests will never forget.

Want more Selective Secrets? Check out our other blog post on how to pick the perfect photo booth for your wedding.

With over 29 years of experience in the entertainment industry, Selective Sound is truly one of the most experienced companies in Northeast Ohio, let alone the state. We are the wedding DJ company you are looking for. We are here to help you above anything else.

*All photos from Selective Sound weddings courtesy of Making The Moment, Marc Anthony Photography, and Genevieve Nisly

Smoothest Groom Dance Ever?

Posted on May 26, 2015 in Uncategorized

You be the judge. This groom has some slick moves. Ladies, it is time to take your groom to some dance classes so he can move like this!


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