Interview Part 3 Helpful wedding

INTERVIEW Part 3: Selective Sound Wedding Information

Once a bride books you, what happens next?

Our clients automatically have access to start their online wedding planning. About 8-10 weeks before the big day, we send some helpful tools to help aid them in their planning. About 4 weeks before the wedding, we set up a meeting with their DJ/MC to go over the planning and details. Post-meeting, we are in contact as many times as it takes to handle all details, changes, music choices, etc.

What is one thing you wish brides and grooms knew about hiring DJs?

The talent and experience level of whom they are hiring. They aren’t buying a camera or some tangible item on EBay that they can return if they don’t like it. Entertainment is a once in a lifetime choice and cannot be taken back during or after the event. Spending the extra time and research along with spending a little extra money will bring out an amazing evening of entertainment at a once in a lifetime affair. That is surely to keep their guests remembering their wedding over their friends for years to come.

How can brides and grooms make your job easier?

Reading the material we send them with ideas on music and planning, as well as listening to our ideas and taking our expertise in account. We are not asking them to follow or use all of our ideas; however we do know what works.

What do you wish brides and grooms asked you or remembered to tell you?

I wish brides and grooms asked me for advice about anything including vendors for their weddings. We have worked with some of the best vendors for over 20 years. We meet new and young extremely talented vendors, who are absolutely amazing at what they do, and we love to recommend. In some cases, we can save a bride and groom enough money to pay for our services. We also wish they asked us for advice on planning.

Why you and not another DJ company with similar experience locally?

After initially meeting with a bride and groom, we get an idea of their vision for the reception and which of our DJs will best suits their needs. While we all are trained the same way, each of us has unique. Our DJs vary in age from mid-twenties to early forties, who all differ in personality, energy and style. Once we match them up with the best available person, meetings are set up with their particular DJ for all the pre-planning meetings a few weeks before the big day!

Tell me about a time when you had to change something in your services in order to get the job done at a wedding:

There are countless stories about wedding plans that had to change on the fly, but a perfect example is when a DJ’s wife went into labor a couple of days before a bride and groom’s wedding and we had to change their day-of DJ. The new DJ was able to meet with them and get all caught up to speed on the plans and everything went off without a hitch!

Do the bride and groom have to feed you?

No, it is not required. However if not, we would need a short break to eat something. Most brides and grooms prefer us to be in the room or nearby in case someone wants to make a toast, use the microphone or change the music. Most venues will offer discount rates for vendors, as we surely are not drinking alcohol that night.

My dad likes to talk too much; can you make sure his toast isn’t 15 minutes long? We’ll interview him beforehand and ask him how long he anticipates his toast to be. If he says 15 minutes, you may decide to have him do his toast after salads are served and before dinner, where there is more time. We’ll remind him that the food is very hot and being plated and will be served immediately following toasts. Therefore, while we want him to take the time he needs for his toast, you also want the food to be served properly and not dried out or cold.

I have a day of coordinator/wedding planner, is that okay with you?

Sure is, as long as they have experience in more than 2 to 3 weddings per year and this person is willing to speak to us before the reception. We need to have constant contact with the coordinator to ensure we are both on the same page for the evening’s events.

My venue echoes, can you help?

There are a few places we play which requires us to bring special sound equipment. If your DJ/MC has the right knowledge and equipment, the sound will be perfect. All of our equipment has built in compressors, limiters and eq’s for perfect crystal clear sound quality.

What other services do you provide other than DJing?

Officiating weddings, plighting, custom monograms, Master of Ceremonies services, Game shows and wedding consulting.

INTERVIEW Part 1: About Selective Sound (with Jay r, Owner/Partner)

dancing at a wedding

Guests dancing at a wedding in Cleveland Ohio

How long has Selective Sound been in business?

Since 1987. We started the company with the name “Music in Motion” and changed in 1989 to Selective Sound.

Where did the company name come from?

Honestly, I can’t remember!

What is your role at Selective Sound?

I am the marketing director, accountant, human resource manager, scheduler, promoter, performer, worker, operator, technician and… owner!

Why did you start to DJ in Cleveland

In 1987, I joined a youth group because I was able to play the music on the sound system at the youth group school dances. By the touch of a button I was able to make 300 people go crazy and by that same touch of a button I was able to also calm them down. For a moment I felt like a god.

How did you get your company started?

I bought my first mixer/amplifier and rented speakers. I was using cassette tapes. I made $25 for my first gig, $60 for my second gig and the rest is history. We’ve done over $2 million in gross sales since then.

Where do you DJ now?

wedding dis

2 cleveland Ohio wedding dis

In Northeast Ohio for private affairs. Ninety percent of our business is weddings but we also do corporate events and bar/bat mitzvahs.

How many DJs do you employ every weekend?

We can do a maximum of five weddings and two other events per evening. Our busiest weekends are usually holiday weekends and we’ve done up to 19 events in one weekend!

How many weddings does your staff work in a year?

We average about 160 weddings per year.

What does your set-up consist of?

We are more refined in the DJ world. We use the new Bose l1 series 2 systems and a few Yorkville Unity systems (for the big events), a few wash LED lights and a compact computerized touch screen DJ system. Our systems are designed to blend into the decor, not be gaudy or noticeable.

How/where do you buy music?

Once a week we get CD with the top songs from each category from TM Century Prime Cuts. We own every song we every play.

What is a common misconception about your work?

That we just show up and play music. People don’t know about the 5 to 6 hours, pre-planning, coordinating, and music programming and so forth that we do before we even set up a speaker.

next week: part 2.. About the Jay r (CEO) of Selective Sound Entertainment.